10 Clever Psychological Tricks That Marketers Use to Make Customers Spend More Money – You Too Can Use Them
Anyone who sells things for a living online or offline ought to know, love and live the principles of getting people to buy what they are selling. There are a million and one ways to entice customers to spend more money buy I am gonna discuss the 10 clever ways I have come across. These tricks that marketers use are so subtle, you will not realise what the heck is going on.
Am also going to show you can build some of these influence triggers onto your business to get more sales and customers.
1) Bringing to your attention complementary products
This tactic comes from the recognition that once a customer has made the initial decision to buy, its far much easier for them to make additional purchase decisions. An example is when you walk into a clothing store to buy a shirt and the store attendant goes like “You have to try this awesome jacket that goes really well with that shirt”. Before you know it, you have ended up buying a shirt, cufflinks, socks, shoes and a jacket when your intention was only to buy a shirt. This proves that ‘Nobody buys like a buyer’! If you recognise this, you will smile all the way to the bank.
2) Repackaging the content
This trick works in the online world. So if you have a lot of content in one form, for example text format, you can repackage it into slide presentations, infographics, videos, podcasts and so forth. This technique has been used widely to repurpose old content that may not have performed well. After repackaging, boom! The new content goes viral.
3) Give customers something and they will buy from you in return
This is the principle of reciprocity. Have you ever gone to a shopping mall and ended up with an unplanned purchase in your cart just because you felt a nagging obligation to buy after you tried a free sample? Well that is that was reciprocity in action. If you give somebody a free sample, chances are that they will feel obligated to buy in return.
4) That smells divine. It looks awesome!
As soon as you enter most stores, you are most likely to be greeted by a gorgeous smell of freshly baked bread that will get your stomach rumbling activating your salivary glands. Did you know that you tend to buy a lot more when super hungry? Well, that’s why the bakery will be strategically situated at the entrance of the store.
Similarly, malls display bouquets of freshly cut flowers and colourful decorations at the entrance. Guess what this does? It makes you happy, relaxed and you release dopamine that makes you feel good. Happy people purchase more. You get filled up with joy and you spend impulsively.
5) Free gift with every purchase
This tactic is a favourite among marketers. When you go to the supermarket and find some of your favourite products on offer, there could be a free gift attached to the main product. Attaching samples can create a feeling of having received a gift and this might earn you a repeat purchase. Alternatively, customers will think that they are getting more value for money and therefore will buy more of the units with the free gifts attached to them with the conviction that they are saving money.
6) Presenting toys to children
If you have children, you have most probably experienced this, and it can be so annoying. Some adult dressed up as a clown mysteriously appears infront of your child and hands them a toy to play with. Then a minute later, they ask you to buy it for your child. Needless to say, it may have not been in your plans to buy. If you say no, the clown takes away the toy and your child starts to wail on top of their voice throwing themselves on the ground in protest. The only way to calm the child down is to buy that toy or make that annoying clown disappear. The latter is impossible.
7) Stacking the basic needs and essential items far away
Interestingly, you may have noticed in supermarket stores that the most essential items like bread, milk, eggs and so forth are kept right at the far end of the store. The point is to make you wander around through dozens of isles before you get to the ones you need. This dramatically increases your chances of putting stuff in your cart you had no intention of buying.
8) Free content downloads
Virtually every website that you visit offers you a free download of an e-book, cheat sheet and so forth in exchange for your email address. What you don’t know is that the free download is only a bait that will entice you to part with your email address where you will get advertisements for products on sale. If the free download was something useful to you, then you may actually go ahead and purchase something from the website.
9) Offering Discounts
Sometimes you may have seen two price tags on a product. The higher price is usually slashed and a noticeable comment included saying: “Now reduced to xxx”. Essentially, the seller could have been marking down from an artificially high price just to entice you to buy.
10) Avoiding sunlight at the store
In most supermarkets, the sun is deliberately avoided so that you are not aware of the time and therefore forget how much time you have spent at the mall.