Tips & Advice For You

Why You Need a Side Hustle

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A side hustle can reignite your fire and give you a better sense of purpose. -

A few years ago, before the defining moment in my life, I was quietly thinking “If I continue doing what I am doing today, would I achieve my dreams?” The answer that subconsciously kept popping up in my mind was “NO” even though my spoken answer was different. I was in denial. I had all these plans to live in my own beautiful mansion, in the best neighbourhood, debt-free, with my kids attending the best schools in the country and taking vacations at will.

An honest financial check revealed that this would never be possible in a million years. The income I was earning would simply not allow this (even though other people thought differently). With every passing day, my expenses kept on growing yet my income was not growing at the same rate. I wanted more.

That was the defining moment in my life when I knew I had to step out of my comfort zone. You see, when you are employed you are guaranteed a salary at the end of the month. That is a good thing. However, your income has a ceiling which is hard to break unless you receive a promotion. But even so, each level has a ceiling, and it is impossible to break it.

For a long time, I was afraid of failing in business and losing money. With my business background, I was afraid of the harsh judgement that would come if I failed. Statistics show that most start ups die within one year and they break even after three years. With this hard truth, I preferred not starting anything, rather than start and fail.

I know for sure that my situation is not unique. Most people sail in this same boat. With absolute certainty, if you don’t take the risk, you will not achieve your dreams.

If it’s any consolation, most rich people have lost money. Read the stories of the rich and the famous, you will find out that majority of them tried their hand in failed businesses so many times before finally succeeding. Jay Shetty a Motivational Philosopher said this “its amazing how that time, that unforgotten, that invisible world beyond the bottom of the iceberg underneath the water the part that you don’t see is actually what made what you see today possible.” The struggle is real.

Another widely known fact is that most poor people spend their energy and effort protecting the little money they have instead of investing it and living their dream.

So today, take that bold step and start something on the side while still receiving your regular income to cushion you. Then work towards making your side hustle your main hustle! I can’t overemphasize the satisfaction you get from doing your own thing. Invest in a small business and grow it slowly. A little more income on a regular basis is better than none.

They say that you cannot tell what lies ahead unless you take a step forward. Once you take that step, the road becomes clearer and sometimes it is laced with opportunities. Otherwise if you continue doing what you are doing today, don’t expect different results.

This journey is also new to me and I will share my lessons with you as I go along.


Hello there | I am Ave Kernyan | Founder of Aves Business | Self driven entrepreneur and business management consultant | DIY Junkie | Over 10 ye ....


  1. Jeremiah Matoke Says: March 8, 2016 at 8:46 pm

    This sounds so real. I consider myself one of those whose side hustle is becoming real, with income much higher than the employment income. I am on the weaning stage transcending from regular employment to fully actualize my successful side hustle. Jmn

    • This is exactly what am talking about. Finding the balance between employment and side hustle and eventually turning your side hustle to the main hustle is the way to go. I can’t overemphasize how fulfilling it is to do your own thing. Plus am sure you have created employment for others in the process. Thanks for sharing your experience.

  2. I totally agree, a side hustle will also help an employee appreciaite their job more once they realise how hard the employer has to work to pay them

    • You have looked at it from a very interesting angle. I totally agree. Sometimes you need to run your own business to appreciate how much effort the owners have put in. Very well said.

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